Regarding this, Ricerca defines the answer of your questions by designing smart research, collecting systematically data and analyzing in a clear report where you can refer anytime you need. According to your needs, Ricerca conducts research by the most convenient methods. The types of research conducted are presented as below:
Quantitative research refers to surveying or evaluating participants’ thoughts, feelings, attitudes, tendencies and behaviors. In quantitative research, surveys or evaluation forms are structured because research is conducted to a large sample. In the scope of quantitative research; customer satisfaction and loyalty, consumer attitudes and behaviors, customer segmentation, brand positioning, brand perception and reputation, mystery shopping, advertisement evaluation, product concept evaluation, etc. are conducted by Ricerca’s professional operational team.
In marketing, qualitative research refers to exploration of ideas and approaches depending to a small size sample. By conducting indepth interviews, focus group discussions, observations and workshops; brands, concepts, products, services, etc. are deeply interrogated. The principal qualitative marketing research subjects are evaluation of communication strategies, understanding consumer motivations and barriers, collection of customers’ insights towards particular products/services and observation of consumption habits.
Quantitative research refers to surveying or evaluating participants’ thoughts, feelings, attitudes, tendencies and behaviors. In quantitative research, surveys or evaluation forms are structured because research is conducted to a large sample. In the scope of quantitative research; customer satisfaction and loyalty, consumer attitudes and behaviors, customer segmentation, brand positioning, brand perception and reputation, mystery shopping, advertisement evaluation, product concept evaluation, etc. are conducted by Ricerca’s professional operational team.
A needs assessment is a systematic process for determining and addressing needs, or “gaps” between current conditions and desired conditions or “wants”. The discrepancy between the current condition and wanted condition must be measured to appropriately identify the need. After determination of needs, the most convenient consultancy solutions are decided to be applied to fill the gap. Needs assessment covers a couple of steps. Following the planning of assessment, information about organizational needs are collected which leads to decide on the content of consultancy solutions. These solutions may contain trainings or development programs. After applying these solutions to a particular audience, evaluation for each solution is carried out. To conduct needs assessment, the employees who are capable of defining organizational needs are designated. They can be managers, HR responsibles or company owners. Indepeth interviews are conducted with these people to assess the needs. Besides interviewing, consultants adopt other qualitative methods in this step such as observation and examination of organizational sources to report the needs.
By needs assessment, the necessary consultancy solutions are decided. Accordingly, a personal/organizational development or training program is designed and the planning of this program is spread to the consultancy process. Besides these programs in this process, research can be conducted due to organizational needs. Research projects may cover organizational culture and values, conflict management, communication which refer to the examination of internal environment. As for the external environment; brand perception, corporate reputation and market research can be conducted. Finally right strategies may be set for organizations and the development process may be pursued according to these strategies.
